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All CEOs, company directors, principals, shareholders and companies who value ethical, honest and fair business practices are encouraged to sign a pledge to be ethical in all their dealings and actions. (See www.itnafrica.com.) So closely has the Group become associated with the values underlying the initiative, the company’s new corporate identity also includes the positioning line, or credo: “Unashamedly Ethical”. This tagline is Power’s unique brand promise. Extending beyond mere marketing communications, it underlines the integrity, attitude and philosophy of the Group. It communicates what drives us as a group in our daily tasks. It serves as a reminder of the integrity expected of us. And it helps reinforce confidence amongst all of our audiences.
Download and complete the PLEDGE form (www.unashamedlyethical.com) and fax or email it to Unashamedly Ethical Phone: 021 852 3130 P O Box 3856
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